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35 Incredibly Useful Web Design Checklists and Questionnaires

For successful web development, you must pay attention to several strands of activity. When dealing with web design clients, there is a lot to keep track of, such as designing prototypes, programming, coding, and testing. With a checklist including points covering multiple areas, from usability to content to standards to accessibility, you reduce the risk of overlooking important parts of a site. Here are 35 incredibly useful web design checklists and questionnaires to make the long and complicated web design process easier, particularly for the organization. This is one of the most complete checklists you will find out there. You can use these checklists to create a customized list according to your needs.

Client-Focused Checklist and Questionnaire

Client-focused questionnaires and checklists help you make your relationship with your clients better. It allows you to gather necessary information from your clients at the beginning of each project so that you and the client can be on the same page.

  • Do you want a new website or have the current site design?

This question will help you determine the client’s motivation, what he expects from the new site, and his pain point.

  • Please Describe Your Organization and Industry.

The description of the organization can be incorporated into the home page copy so take notes.

  • What sets you apart from your competitors in your Industry?

This question helps you get your client’s perspective and positive selling points. 

  • What kind of problems does your targetted group of prospects have that you solve?

This allows your client to brag, so let him and remember to take notes.

  • Is there a slogan or tagline that describes what benefits you offer?

A slogan or tagline can be displayed on the main page.

  • Describe your potential customers; their income, interests, gender, age, devices they use, etc. What kind of companies are you hoping to attract if it’s a business-to-business site?

This is a demographic question that will help you understand the targetted audience of the website.

  • What is your budget for this project?

You can give a fee range if they don’t know the budget.

  • Who is the decision-makers and project manager of this project?

This will help you figure out how long the command change is and to whom you will report.

  • Which staff will be involved in this project, and what are their roles?

This will help you coordinate your work with others. Also, you will find out if there’s a webmaster or not.

  • What is the deadline for the project?

This will help you determine if the deadline is reasonable or if you want more time.

  • What you do not want on your website in terms of content, text, etc.?

There is content that just doesn’t belong on a website.

  • Do you have a logo?
  • Will you use the website for online sales? If yes, what is the product, and are you set up to accept credit cards?

E-commerce has several moving parts such as order-filling, online order-taking that makes people feel comfortable sharing their credit card information, customer service, shipment tracking, etc.

  • What features does your website need to be successful?

Your client may want to improve the site’s visibility in search engines, encourage engagement, boost sales, or increase newsletter signups. This will help you web design an effective solution using key web design principles. You may need elements like CTA buttons, live chat, social media integration, or responsiveness.

  • Will you need ongoing support and maintenance?

This question will let you know whether your client expects you to handle post-launch services. Post-launch services can include hosting and domain name renewals, backups, and security tracking.

Pre Launch Checklists

The pre-launch checklist focuses on the things you should check before launching a new site to make sure you have completed everything on the site. You can use this checklist to make your own customized list.

  • Is the site responsive on all screens?

Check if all the features are working smoothly on all screen sizes.

  • Are there performance expectations that warrant a performance budget?

This will ensure that performance matrices are in place to measure the site’s performance and the launch’s success.

  • Is monitoring in place for page performance and engagement?

This will help you make updates over time to take advantage of areas that are performing well, provide new features and content, and improve sections that are not performing well.

  • Review Content

Make sure the content on the website supports your goals and that there is a content strategy. It should be useful, clear, consistent, and accessible. Proofread content for:

  • Spelling and grammar
  • Punctuation
  • Capitalisation
  • Content structure
  • All links are working
  • Copyright dates are correct
  • Review Design

Make sure the design complements the content of your site. Here are a few things you should check on the design before launching a site:

  • Layouts are responsive on all screen sizes
  • The favicon is present
  • Typography choices complement each other
  • There are designs in place for handling errors
  • The design degrades smoothly on older browsers
  • Set Up High Standards

Setting high standards improves the user-friendliness and accessibility of the website to a wider audience. There are a few features that can be added to the website to raise its standards, such as:

  • Improve accessibility
  • Convey meaning better and improve document structure on web pages using semantic HTML
  • Alternatives to visitors who have JavaScript disabled
  • Declare the language attribute to improve screen reader pronunciation
  • Make sure all form fields have associated labels
  • Check if your website needs cookie usage details and a privacy policy page.
  • Provide subtitles and transcripts for audio and video media
  • Make sure the color contrast is suitable for your visitor’s needs
  • Boost Your Website’s Performance

A good-performing website can have a significant impact on user engagement as well as its search rankings. Fast websites are less likely to frustrate your visitors and help them through achieving their goals. Here are a few things to check to make sure your website is performing well:

  • Files such as JavaScript, CSS, HTML, and SVG are minified to reduce the file size
  • Files are combined where appropriate to reduce the number of file requests
  • A caching strategy is in the place where it’s needed
  • Image files are compressed and optimized
  • The site has been load tested
  • Page resources download asynchronously
  • Script execution is deferred during page download
  • Safeguard Risks

Risks can be significantly reduced by developing a strategy, planning ahead, and using the tools available. Here’s a checklist to mitigate risks:

  • Schedule regular backups
  • Test backup recovery
  • Use SSL where necessary
  • Perform penetration testing
  • Place alerts for downtime and other key incidents
  • Server disk capacity is appropriate
  • Test malicious code injection and cross-site scripting vulnerabilities
  • Set up appropriate users and roles, allowing access to the correct areas of the site
  • Testing

Testing will remove unpleasant surprises from a launch, and you can make corrections in time. Testing should be a mixture of exploratory human testing and automated testing to give you the highest degree of confidence possible.

Here are a few tests that you can perform to make sure everything is in the best condition:

  • Smoke testing
  • Test if complex functionality works as expected
  • Test all supported browsers
  • Test on different mobile devices
  • All forms have been confirmed to validate, submit, report, and respond as expected under different circumstances.
  • Automated accessibility testing
  • Conduct automated testing of the logic behind the features
  • Conduct automated testing of the outcomes of the features
  • Regression testing
  • Load testing/ stress testing
  • Test key user journeys

Checklist for Search Engine Optimization

  • Search Engine Optimization Checklist

There are numerous indicators that search engines use to determine if your website is appropriate for a certain keyword. The best way to rank higher on search engines is to write high-quality content and design your website to be genuinely useful to the end user. 

Here is a checklist of tasks that should be done before a launch to optimize your website:

  • Page titles are relevant
  • Page URLs are canonical and reflective of the information architecture
  • Meta descriptions of web pages describe the page accurately
  • Redirects are in place for the “page cannot be found” error
  • There is a well-structured sitemap that has been submitted to search engines
  • The pages download fast
  • All pages are responsive
  • Semantic HTML is used throughout the site
  • Alt text is in place for images
  • Microdata is in place to help search engines

Ultimate Web Design Checklists

These checklists cover many web design processes, from building a standards-compliant website from basic usability to accessibility to site management. 

  • Code Quality

The checklist to check quality includes the following points.

  • Check the site and use a correct Doctype
  • Check the site use a Character set
  • Check you have used valid (X)HTML
  • Check the site use valid CSS
  • Check if the site uses any CSS hacks
  • Check if the site uses unnecessary classes or ids
  • Check the code well structured
  • Check for the broken links
  • Check for the page size and speed
  • Check for JavaScript errors
  • Content and Presentation

You have to check the degree of separation between content and presentation.

  • Check if the site uses CSS for all presentation aspects, including fonts, padding, color, borders, etc.
  • Check if all decorative images are in the CSS or the (X)HTML
  • Checklist for Accessibility for Users
  • Check “alt” attributes are used for descriptive images
  • Check the site use relative units instead of units for text size
  • Check if any aspect of the layout break if the font size is changed
  • Check visible skip menus
  • Check the accessible forms if any
  • Check accessible tables
  • Check if all links are descriptive
  • Check color brightness and contrasts
  • Check if color alone used for important information
  • Check for delayed responsiveness for dropdown menus
  • Checklist for Accessibility for Devices
      • Check if the site works in text browsers such as Lynx
      • Check if the site works well when printed
      • Check if the content is accessible with CSS switched off or not supported
      • Check if the content is accessible with images switched off or not supported
      • Check if the site includes detailed metadata
      • Check if the site works well in Hand Held devices
  • Checklist for Basic Usability Cheat Sheets
      • Check if the site has a clear visual hierarchy
      • Check if heading levels are easy to distinguish
      • Check if the visited links are clearly defined
      • Check if the site navigation is consistent and easy to understand
      • Check if the site uses consistent and appropriate language
      • Check if there’s a search tool
      • Check if the site has a sitemap page and contact page
      • Check if every page on the site has a link to the home page
      • Check if the links are underlined
  • Checklist for Site Management
      • Check if the site uses friendly URLs
      • Check the site has a meaningful and helpful 404 error page
      • Check if the site’s URL works without “www.”
  • Checklist for Page Layout
      • Does the page layout appeal to the target audience
      • Check the site header/logo is consistent
      • Check the information page titles, including the company/organization/site name.
      • Check the page footer area, including copyright, contact e-mail address, and the last update.
      • Check there is a good use of basic design principles: contrast, repetition, proximity, and alignment.
      • Check the balance of text, padding, and graphics.
      • Check the contrast between the text and the background
      • Check if the page downloads in less than 10 seconds on a mobile device
      • Check if the viewport meta tag is used to enhance display on smartphones
  • Checklist for Browser Compatibility
  • Check if the site works across all modern and older browsers and a range of browser window sizes.
      • Check displays on current/popular versions of Microsoft Edge, Internet Explorer, Firefox, Google Chrome, Opera, and Safari (both Mac and Windows)
  •  Checklist to Check Functionality
    • Check all external hyperlinks work
    • Check all internal hyperlinks work
    • Check if there are any JavaScript errors

Marketing Checklist

  • Checklist for Marketing
    • Plan a marketing strategy
    • Identify the target market
    • Decide what kind of content is more suitable for your audience
    • Identify recent trends in the market
    • Invest in high-quality output
    • Plan a proper viral seeding strategy
    • Measure the results

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