Best Digital Marketing Tools to Check Out in 2023
If you’re a digital marketer aiming to elevate your digital marketing strategies and enhance your ROI, it’s crucial to familiarize yourself with specific tools that can streamline your efforts.
Using digital marketing tools helps you implement effective strategies with precision. These purpose-built tools foster organizational efficiency, giving you the flexibility to tailor your digital marketing approach as required.
In this article, we unveil a collection of profoundly impactful, helpful, and innovative digital marketing tools for your experimentation. These marketing tools hold the potential to amplify your digital marketing campaigns, allowing you to shine brightly in the realm of digital marketing.
What is Digital Marketing?
Digital marketing means using digital tools like websites, ads, emails, phones, social media, search engines, and more to promote products, businesses, and services to people.
Traditional marketing includes ads in newspapers, on TV, and radio. On the other hand, digital marketing mixes with regular marketing ideas to understand what customers want.
There are lots of digital marketing methods a business can use. They can pick a few of these ways to talk to as many customers as possible. Some types are:
- Content Marketing: Sharing valuable, relevant, and informative content to attract and engage their target audience.
- Social Media: Using social media to reach customers.
- Email Marketing: Sending messages to customers’ email addresses.
- Analytics: Collecting and viewing data regarding the impact of digital marketing efforts.
- Lead Generation/ Lead Enrichment: Getting more info about potential customers.
- Search Engine Optimization (SEO): Making websites show up higher in search results.
- Landing Pages and Lead Capturing: Making special pages to get customer info.
- Graphics Creation Tools: Creating pictures and designs.
Best Digital Marketing Tools to Check Out in 2023
Digital Marketing Tools: Content Marketing
Price: It costs $100 per user per month. It offers month-to-month plans and custom enterprise pricing.
The Brafton Content Marketing Platform is uniquely designed for modern content marketers. It streamlines content creation, offering efficient workflows, an organized content library, and an automated content calendar that adjusts project timelines.
Price: Hubspot has various best digital marketing tools starting from free to $3,200/month for enterprises, depending on your plan.
HubSpot offers an all-in-one solution featuring a CRM (customer relationship management) system, a digital marketing automation tool, and a content management tool. This empowers businesses to efficiently create, oversee, and enhance website and blog content. Additionally, HubSpot provides marketing tools for email marketing, social media campaign management, analytics, and reporting. Alongside a free version, there are paid versions with added features and capabilities.
Price: Clearscope offers three plans starting from $170 per month for the Essential Plan and custom pricing for Business and Enterprise plans.
Clearscope is a content optimization platform that employs NLP and machine learning to enhance SEO and readability. It aids in identifying key terms, phrases, and topics while addressing readability, grammar, and style concerns. Valued by content digital marketers, SEO experts, and copywriters, Clearscope boosts online content and organic traffic. It seamlessly integrates with CMS like WordPress and HubSpot.
Digital Marketing Tools: Social Media
Price: Starting at $29 per month, offer tiered pricing, extending up to $599 per month for enterprise features.
Hootsuite is a robust, widely-used enterprise social media management solution. You can upload approved content in a cloud to make it accessible to your team around the clock.
It streamlines posting with batch scheduling using tags and keywords. This digital marketing tool tracks content performance, calculating ROI, traffic, and conversions.
5. Sprout Social
Price: Sprout Social plans start from $89 per user, per month.
Sprout Social is a comprehensive social media management platform with other digital marketing tools for publishing, engagement, and analytics. It differentiates itself from Hootsuite through superior customer service, offering phone and email support. It is ideal for newcomers, it excels in social media listening and audience discovery, aiding digital marketing strategy refinement and influencer identification.
Price: Its plans range from free and go up to $199/month.
Buffer excels in consolidating your social media marketing with its sleek interface and intuitive setup, along with advanced features for diverse tasks. It offers a complete solution: plan, create, and schedule social media posts; track performance via smart analytics; engage through a social media inbox; and collaborate seamlessly with your team for organic marketing strategy execution.
Price: BuzzSumo’s paid plan starts from $79 per month.
BuzzSumo stands out as a distinctive content research tool, pinpointing key influencers in your field and facilitating meaningful connections. It enables you to explore trending subjects, tailoring your search for evergreen or current content targeted at your audience. Subsequently, it provides access to content analytics and social references, enabling precise performance assessment.
Price: MeetEdgar offers two paid plans; $24.91 and $41.58 per month.
MeetEdgar excels as a social media management tool. Its browser extension crafts social media posts and extracts five key highlights from your content for effortless sharing. You can categorize content and determine sharing times per category. With 24/7 scheduling and the ability to recycle past posts, it ensures a constant stream. A/B tests optimize post language and content. Integration spans LinkedIn, Twitter, Facebook, and Instagram.
Price: Loomly offers several pricing plans starting from $26/month to $269/month.
Loomly is your digital marketing calendar and social media powerhouse. It allows you to craft, schedule, and release content across diverse platforms. With calendar scheduling, a content repository, and cross-platform post previews, it’s got you covered. You can collaborate and monitor performance with ease with its user-friendly interface. Loomly is ideal for small businesses and solo entrepreneurs, offering an appealing price point for managing a social media presence.
Digital Marketing Tools: Email Marketing
Price: Omnisend offers three plans; Free, Standard for $16/month, and Pro for $59/month.
Omnisend elevates sales with precision. It is a premier email & SMS marketing platform for digital marketers and ecommerce. Omnisend streamlines tasks with robust automation features. Messages deploy seamlessly at optimal moments, freeing you from other pursuits. It is tailored for ecommerce, and its user-friendly builders foster signups and amplify sales, simplifying the process.
Price: MailChimp offers 4 plans; Free, Essential for $6.50/month, Standard for 10/month, and Premium for $175/month.
MailChimp is a masterful email marketing and social ads automation tool. It allows you to monitor digital marketing campaign traction and seamlessly integrate with various SaaS platforms. Its prowess shines in email marketing, making audience engagement effortless.
Price: Moosend offers a 30-day free trial, a Pro plan for $9/month, and an Enterprise plan for the custom prize.
Moosend offers a comprehensive email marketing and automation solution for your digital strategy. It provides a form builder for lead generation, drag-and-drop email creation, and converting popups. With segmentation, personalization, and enhanced customer journey optimization, Moosend ensures superior audience experiences. Real-time reporting and analytics enable continuous monitoring and strategy refinement for your digital marketing campaign.
Price: MailerLite is free for one user and 1000 subscribers and custom pricing for enterprises.
Affordable and user-friendly like Moosend, MailerLite is ideal for launching simple email marketing campaigns. It offers essential features such as templates, data tools, and high-volume sending, even in its free version. While costs apply after 1,000 subscribers, MailerLite suits small businesses well. In addition to core campaign management, it provides detailed reports on metrics like open rates, click-through rates, unsubscribes, and device usage.
Price: Lemlist offers three plans; Email Outreach for $50/user/month, Sales Engagement for $83/user/month, and Agencies at custom pricing.
Lemlist is an email outreach automation platform that empowers businesses to amplify outbound sales and digital marketing. It allows scalable personalization through automated insertion of custom images and videos, using recipient details like name and company. It also offers email tracking, lead scoring, and auto-follow-ups. Lemlist is widely adopted by sales, digital marketing, and business development teams to streamline outreach, enhance personalization, and boost response rates.
Price: Clearbit offers three plans starting from free to Powered by Clearbit for custom pricing.
Clearbit equips businesses with comprehensive data on companies and important people in those companies. It delivers company details like size, location, and technology stack, and enhances existing customer data with firmographics and technographics. Clearbit identifies and profiles potential new customers for lead generation and aids in fraud identification and mitigation through data on companies and individuals.
Clearbit’s data enhances sales, marketing, customer success, and risk teams’ operations. You can integrate it with digital marketing platforms like Salesforce and Marketo.
Digital Marketing Tools: Analytics
16. Google Analytics
Google Analytics stands as the premier web analytics tool. It is not possible to be a digital marketer and not use Google Analytics.
Fundamentally, Google Analytics reveals your website’s visitors, origins, and popular pages. Moreover, Google Analytics facilitates conversion tracking through goals, advanced e-commerce setup, and event tracking for deeper user engagement insights.
17. Twitter Analytics
Pricing: Twitter Analytics is a free digital marketing tool but it has additional features that come with a price.
While there are bigger social platforms, Twitter remains crucial for digital marketers. Each tweet, image, video, and interaction should bolster brand awareness and lead generation. Twitter Analytics steps in every tweet feature an activity dashboard, tracing impressions, retweets, likes, link clicks, and more. It generates monthly reports and optional paid features and offers campaign dashboards and conversion tracking to complement Twitter Ads efforts.
18. Facebook Insights
Price: Facebook Insights is a free digital marketing tool but it has additional features that come with a price.
Engaging Facebook’s 2+ billion monthly users is essential for any digital campaign. Facebook Insights dissects your company page and broader user data. It delves deep into demographics—age, gender, education, job, and relationship status.
Moreover, psychographic data on values and interests fine-tunes your strategy. Armed with these insights, crafting compelling content for audience growth becomes a potent tool.
Price: Whatagraph offers three plans; Professional at $223/month, Premium at $335/month, and Custom with custom pricing.
Whatagraph streamlines data integration, visualization, and sharing for digital marketing. This great digital marketing tool is a favorite among agencies and in-house marketers, crafting automated, visually appealing reports across diverse platforms. With 40+ data sources, including Google Analytics/GA4, TikTok Ads, YouTube, and more, it boasts 100+ report templates for swift initiation, unveils profound insights, tailored data, and infuses branding. It offers on-demand access or automatic distribution. Other noteworthy features include advanced customization, white-label reporting, and dynamic live dashboards.
Price: PointerPro offers four plans starting from $69/month.
PointerPro excels as the ultimate digital marketing tool for digital marketers crafting engaging quizzes, assessments, and surveys tailored to their audience. This digital gem enhances engagement, fortifies brand identity, and offers insightful market understanding. It creates enlightening questionnaires yielding valuable insights, provides personalized advice to respondents, and generates reports on market demands, customer preferences, and desired features.
Price: Audience plan starts from $8352/ year.
Audience is an audience intelligence platform for social media analytics. It furnishes user insights, demographics, interests, and behaviors. Assess your and competitors’ audiences, pinpoint influencers, and harness segmentation, targeting, and engagement tools. Custom segments and automated direct messages enhance interactions. Employed by businesses, agencies, and marketers, Audiense refines social media strategies through audience understanding and engagement.
Digital Marketing Tools: Lead Generation and Conversion Optimization Tools
22. Salesforce Essentials
Price: Its Starter Plan is priced at $25 per user, per month.
A CRM system is essential for every digital marketing team. It captures leads, manages follow-ups, and tracks customer data. Among various options, Salesforce stands out for its widespread use and unparalleled customization. For smaller businesses, Salesforce Essentials provides a streamlined version. It’s adaptable, allowing customization of fields, automated reports, integration with email marketing campaigns, and tracking of link clicks and conversions.
23. HubSpot Marketing
Price: It offers various plans starting from free going up to $3,200 per month for enterprises.
HubSpot offers diverse digital marketing tools for business growth at any stage. Starting with free options, you can capture leads via web forms, pop-ups, and live chat. Move to email campaigns, CRM integration, and visitor behavior analysis. Paid tiers bring advanced digital marketing automation platforms. It enables traffic growth, lead conversion, ROI validation, shorter deal cycles, and improved close rates via sales tools
Price: Zoominfo offers three plans; SalesOS, MarketingOS, and TalentOS. Pricing of these plans is available on request.
Lead capture is one task; sustaining a clean contact database is another challenge. Customer data is dynamic, demanding constant upkeep. ZoomInfo simplifies this by offering marketers the option to buy detailed contact information, enabling fresh lead generation.
ZoomInfo employs machine learning to source contacts from diverse places, validating data before publication. Real-time updates ensure accuracy, including tracking company changes, job shifts, and new openings. This invaluable accuracy facilitates high-precision campaigns, reaching the right recipients.
25. Google Ads
Google Ads works for any business out there. Many marketers believe it is overpriced but it can take your business to unprecedented heights. Key features of Google Ads include driving traffic to your website, branding, and enabling a click-to-call button for potential customers.
Marketers have to be proficient in Google Ads to avoid wasting money. It makes measuring ROI pretty straightforward. Google Ads uses AI to display ads to the right users. It offers unparalleled targeting options based on various factors.
Digital Marketing Tools: Search Engine Optimization
Price: Ahrefs offers four plans; Lite at $99 per month, Standard at $199 per month, Advanced at $399 per month, and Enterprise at $999 per month.
Ahrefs is comprehensive and one of the best SEO tools that gives a boost to your website traffic effectively. It covers 150M U.S. keywords and more globally. It provides competitive analysis with insights on competitor links, top pages, and content gaps. “Top Pages” reveals high-traffic pages, and competitor site traffic metrics are accessible. Ahrefs stands out as a personal favorite for its continuous feature advancements, making it the strongest product in the SEO domain.
Price: Semrush offers three plans; Pro for $129.95 per month, Guru for $249.95, and Business for $499.95.
SEMRUSH serves as an all-encompassing marketing toolkit, elevating online business visibility through SEO tools, content marketing, market research, advertising, management of social media, and search engine reputation control.
Key features of SEMrush include SEO tools and workflows to improve organic traffic, help in high-ranking content creation, reveal competitors’ tactics and strategies, maximize prospect outreach with cost-efficient methods, and help in formulating effective social media strategies.
SEMRUSH boasts 7 million marketing professionals who choose it as their digital marketing solution, backed by numerous awards for its excellence in SEO software. Its user-friendly interface simplifies keyword research strategy implementation and tracking. While a free trial version is available, paid plans are required after seven days.
28. SE Ranking
Price: SE Ranking offers three plans; Essential at $55 per month, Pro at $109 per month, and Business at $239 per month.
SE Ranking is a robust SEO suite for professional marketers. It offers data-driven strategies, competitor insights, site audits, top-ranking keyword research, backlink analysis, AI-boosted content creation, precise ranking data, and more. Powered by AI, NLP, and machine learning, SE Ranking adapts to SEO’s dynamic nature. It is agency-friendly with teamwork features and client management. The business Pack adds unlimited reports, White Labels, client seats, and lead generation. SE Ranking also provides training and data migration.
29. All-in-One SEO
Price: All in One SEO offers four plans; Basic at $49.60 per year, Plus $99.60 per year, Pro at $199.60 per year, and Elite at $299.60 per year.
All-in-One SEO (AIOSEO) is a leading WordPress plugin with 2 million+ installations. It offers diverse features to optimize the site and content for search engines. It provides an actionable checklist for error fixing and adjustments to boost click-through rates. AIOSEO also enables whole-site audits, and WooCommerce page optimization, and enhances local SEO.
Price: It offers three plans; Free Plugin, Premium Plugin at $99 per year, and Plugin Subscription at $229 per year.
Yoast is a highly popular plugin compatible with WordPress’ Gutenberg and Classic editors. It’s an exceptional digital marketing tool for content optimization.
Yoast aids in selecting cornerstone content, ranking-focused keywords, custom content URLs, and internal linking for added enhancement. The plugin assesses readability, providing a Flesch Reading Ease score.
With updates aligning with Google’s algorithm every two weeks, you can maintain current SEO practices effortlessly.
31. Google Adwords
Price: Google Adwords works on the Pay-Per-Click or Pay-Per-Call Model.
Google AdWords is a top choice for advertising on Google search results with the most authentic keyword research tool. This platform features the Google Keyword Planner for keyword research, allowing strategic ad and content inclusion. Its budget limits are customizable and it efficiently drives prospects to your website.
AdWords prominently showcases products/services on specific Google result pages. For precise queries like ‘best CrossFit gym in Austin,’ you can bid on keywords to secure prime visibility and attract high-intent visitors.
Digital Marketing Tools: Landing Page and Lead Capture Tools
Price: It offers four plans; Shop at $64 for 1K products, Merchant at $84 for 5K products, Agency at $239 for 30K products, and Enterprise at $599 for 100K Products.
DataFeedWatch by Cart.com is a premier feed PPC and marketing automation solution across 60+ countries and 2000+ eCommerce channels. It crafts fully optimized product feeds from existing data.
Centralize feed management and optimization with DataFeedWatch, addressing errors, completing data, and enhancing titles and images per sales channel.
This digital marketing tool automates text ad creation from your product catalog, aiding in pricing strategy development. It identifies competitors and prices, suggesting optimal pricing and highlighting over/underpriced products.
Price: Unbounce offers four plans; Launch at $99 per month, Optimize at $145 per month, Accelerate at $240 per month, and Concierge at $625 per month.
Unbounce is the best digital marketing tool for crafting, testing, and optimizing landing pages, pop-ups, and sticky bars. You don’t need special skills to use this tool. It offers a visual editor, templates, A/B tests, website analytics, dynamic text, and integrations with email, CRM, and more. Unbounce enhances conversion rates, lead generation, and sales for digital marketers, advertisers, and businesses.
Price: Available on Request.
Optimizely emphasizes landing page trials, merging audience targeting and design tools for swift tests across segments. It is a no-code platform that streamlines performance optimization, enabling testing of both major and minor page alterations.
Digital Marketing Tools: Graphic Creation Tools
35. Canva Business
Price: Canva offers three plans; Free, Teams for $12.95 per month, and Enterprise at a custom price.
Canva is a drag-and-drop design platform for creating images with custom elements from its catalog. Easily design logos, presentations, graphics, and more, catering to your team’s requirements.
You don’t need expert designer skills to use this tool. Canva empowers you to craft precise visuals from its extensive image collection, eliminating the complexity.
Price: Pixpa offers four plans; Basic at $3.60 per month, Creator at $7.20 per month, Professional at $10.80 per month, and Advanced at $15 per month.
Pixpa is an all-in-one website builder and digital marketing tool. It crafts professional websites without code. It allows you to showcase portfolios, share/sell work, enhance marketing, and grow your business with ease and affordability.
Pixpa offers built-in SEO management—set metadata, create SEO-friendly URLs, and auto-generate sitemaps. Digital marketing tools include pop-ups and announcement bars for brand control and holistic web presence management.
Price: Visme offers four plans; Basic for free, Starter for $12.25 per month, Pro for $24.75, and Visme for Marketing Teams at a custom price.
Visme is a cloud-based visual content platform, that creates infographics, presentations, social media graphics, and more. It offers templates, drag-and-drop editing, stock media, data visualization, animation, and interactive elements. Visme is ideal for marketers, educators, and professionals to craft impactful content for effective communication across platforms.
In the ever-evolving landscape of digital marketing tools, organizations must stay abreast of the latest techniques and trends. Remember, the effectiveness of digital marketing tools varies based on business goals and target audiences. Experimentation is key to finding the optimal tool mix. Furthermore, staying informed about emerging trends is crucial for adapting and seizing new opportunities.