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How Do You Know If Your Website is Due For a Redesign?

How do you know if your website is due for a redesign?

When a new website is designed for the first time, the needs are kept in mind, and the website’s design is according to those needs. However, over time, the website’s design might get outdated. This may be due to the change in requirements or the shift in web design trends. 

 

However, the website performance may decline over time, and the website content may become outdated. In this case, you’ll need to redesign your website. An outdated website is a bad first impression on potential customers. But how would you know that your website is due for a redesign? What are the signs your website needs redesigning services? 

 

This article will answer why and when you need to redesign your website and digital presence.

Website Redesign

Website redesign is thoroughly analyzing the current website and its performance, checking if it is up to date with the current trends and is serving the needs of website visitors and the owner. 


The outdated website is redesigned. This includes the codes, the structure, the overall design and technicalities, and everything. This is like making an entirely new website, a better one that fits the needs of the users and the site visitors.

 

Key Signs:

Some key signs will help you understand if you need a complete website redesign. These signs are listed below:

 

  • The website is difficult to understand
  • The information regarding the business is inconsistent
  • The website has a high bounce rate
  • The website is outdated
  • User retention is declining

 

The website is difficult to understand:

If the website is difficult to understand, the user will be confused, and confused users and visitors mean a high bounce rate and less lead generation. 

 

The website must be clear as day, and its message must be crystal clear; if it is not, the website may require a redesign.

Incosistant information:

Conflicting information on a website is, again, confusing. Information regarding anything on your website must be consistent and clear, the call to action buttons must be clear, and the user must understand and know what they are doing on your website. 

 

If this is not happening, the website may be due for a redesign.

High Bounce rate:

The bounce rate is the number of people leaving your website shortly after arriving. If a user has come on your website and goes after a very short time, their needs aren’t being fulfilled for a reason. 

 

Your website may require a redesign so that these needs can be fulfilled and the bounce rates start to decline.

Website is outdated:

An outdated website needs a redesign. If any aspect of a website or a whole is obsolete, it needs a redesign. The information, the design, the content management system, the codes, the programming, and the systems of a website, technical or non-technical, must always be fully updated. Likewise, if the website is outdated, you need a redesign.

 

There are numerous ways to keep track of this aspect; the best one would be to analyze the technical data regularly and keep an eye on the market trends,

 

Redesign your website if it is outdated.

User retention is declining:

User retention is the opposite of bounce rate but works the same way. Bounce rate is the number of people leaving your website quickly after arriving. User retention is keeping the users on the website for as long as necessary. Low bounce rate and high user retention go side by side.

 

If your user retention is declining, your website may need redesigning. 

 

In addition to these signs, some problems discussed below need to be solved for a website to be fully updated and functional. These are discussed below:

The website doesn’t work best on Mobile Devices

A website must have a mobile-friendly version in this smartphone-driven time. In this digital world, around 60% of website users and web page visitors search the internet on a mobile phone.

 

Search engines prefer user-friendly websites, and being user-friendly today also encompasses being mobile-friendly. Therefore, mobile-friendly websites rank higher in search engine rankings. In addition, a well-designed website must have multiple versions. 

 

You may need a website redesign if your site is not friendly with a mobile device.

Content Management System

A content management system (CMS) is software that helps someone create and manage the content on a website without having specified technical knowledge of programming or having to code at all. 

 

This handles all the difficult technical parts of building a new website and lets the user focus on more pressing and direct issues like the design of the landing page. 

 

By using a content management system, website redesign becomes an easy process. The owner may not have to hire programmers to redesign a new website; he can use these content management systems himself and design a new website. 

 

But there is an inherent problem with using this software; At the same time, they are easy to use, create visually appealing high-quality content, and are user-friendly for people who don’t know how to code from scratch, sometimes they may not address compelling issues like the speed of the landing pages.

 

These complex problems may sometimes only be understood by people with expertise. 

Website Traffic isn’t responding well.

You may know when you need a website redesign by observing your website traffic. For example, if you follow the actions of the users and visitors of your site, the bounce rate, and the traffic from various devices, you might understand what is going on. 

 

There are various other factors and important aspects too. For example, is the site visible to the target audience? Are the pages loading quickly? Are the visitors staying on the site longer? Is the bounce rate high or low? Is the information up to date with the latest trends? 

 

If you carefully collect all of this data, the analysis might tell you whether you need to redesign your entire website or need minor changes. Website redesign is a long and complex task and must not be done without collecting all of the data. 

 

An example of this would be to check the bounce rate; if it is too high, there might be a problem with the load speed of the landing page, or some valuable information might be missing from the page. 

Search Engine Optimization and Digital Marketing (Website is not SEO friendly):

Search engine optimization is an important aspect of any website and can’t be left out while discussing website redesign.

 

Search engines do not prefer outdated websites in their search results. Therefore, to ensure your success online, you need an updated website. 

 

This is why companies invest heavily in Digital Marketing and Social Media Marketing. To stay up to date with the industry trends, reach their target audiences, make their site SEO friendly, and increase their conversion rate.

 

Google Analytics and Search console are two of the most used and effective tools for digital marketing and optimizing a website. 

 

Google never ranks an outdated website on the top; it analyzes the website from top to button and from inside out. So if google gets an idea that the site is not user-friendly, or the site is outdated or not mobile friendly for a mobile user, it goes down in the search result ranking. 

 

Designing social media posts, running google ads, optimizing the site for search engines, and writing blog posts are one of the latest requirements to run an effective website. 

Goals of an updated website:

What are the goals that you can hope to achieve when you are considering a website redesign?

 

A website must be designed to convert visitors. The information and click buttons on the website must be specially designed to fulfill the needs of its users and visitors. It should be prepared for the target audience and potential customers.  

A Successful Website

To run a successful website, you must understand that there comes a time you’d need to redesign your website to be market competitive.

 

You must keep an eye on other websites of the same market and genre and see what they are up to. If they have updated to a new design or added a new feature, your website may seem outdated to your users and will hurt the business.

 

You need to redesign your website before this happens because once a user visits your website and realizes that you don’t have the updated information of features on it, it is very hard to get such customers back. Such customers rarely return because they have a picture about you that is very hard to change once it is formed.

 

The services you are providing go side by side with this update. The benefits you offer or do not provide must regularly be updated on your website. 

Update or Redesign?

When you notice that you need site feature updates or some minor updates in the codes or the technicalities of your website, you may need to update it and not redesign the whole thing. 

 

But when you see that everything on your website seems outdated, the fonts, the design, the working, the infrastructure, the codes, the way it works and the way it processes information, or the whole thing needs a change for betterment; you might need an entire website redesign.


This can be understood by analyzing various factors we discussed before, like bounce rate, conversion rate, conversion tracking, and other user-related data.

 

In short, if users do not like our website, we may need to redesign it.

What goals should we have in a website redesign process?

While redesigning a website, the following issues must be addressed or taken care of. 

  • Analyzing the current aspects of performance and setting new benchmarks
  • Setting performance goals for the new website
  • Defining the website redesign process
  • Analyzing the competition
  • Choosing the right kind of  Content Management System

Current Performance 

Before redesigning the website, you must thoroughly analyze your website’s current performance. You must completely understand how your website is performing and what issues you need to address when redesigning your website.

 

Doing this will help you gain clarity on the fact that what aspects you are doing fine in and the things that you need to work on most.

 

When you are clear on the current performance, it will be easier for you to set new benchmarks for the performance standards.

New Performance Goals

When you are clear about the current performance and the things you need to improve while redesigning your website, you will then have to set goals for redesigning the website.

 

Setting up performance goals means you will have to set goals for the performance of your new website. This means that you need to be very clear about your new website’s standards. This will help later on in defining the goals for your redesign process.

Website Redesign process

Your website redesign process must have clear goals. These goals will be only after you have completely analyzed your website’s current performance and then set clear goals about what you need the version to be like after the website has gone through the redesign process.

 

When the process begins, you will aim at the things that need improving in achieving those goals. These goals may include but are not limited to the following.

  • Making your website friendly with Mobile devices
  • Modifications needed according to a target audience
  • Improving the process through which user data, such as contact details, are gathered.
    Adding or removing features according to the needs of the near future
  • Improving the data and information about your services
  • Improving overall speed
  • Changing the looks, design and landing pages, etc
  • Changing or improving the codes and programming aspects of the website

 

All of these goals or some of them may be the goals of your redesign process.

Competition Analysis:

Analyzing your competition and making the necessary changes according to it is essential while running a website or a business in general.

 

This does not mean you have to copy or replicate what your competitors are doing but still, you need to keep an eye on the latest market trends. Making swift and prompt adjustments to these ever-changing market changes is necessary for a good website to thrive.

For example, when Snapchat’s “stories” feature got popular, Instagram, Facebook, and other social media apps quickly added the feature or modified it to their platforms. This does not mean they are copying the innovators but adjusting to the new market requirements.

 

Being a market leader and innovator is the ideal place for a business to be. Still, sometimes, when you cannot be the first one to innovate something, it is best to be the second and adapt to the changing environment rather than just ignoring reality and staying out.

Choosing the right content management system:

As discussed above, the content management system is important to consider while redesigning a website. 

 

Choosing the right content management system for your website redesign process or website, in general, is crucial for the website to thrive. The content management system is the backbone of the website; it is the infrastructure that the website’s data uses. The website will succeed if this is up to the mark and according to the needs.

In conclusion:

In conclusion, how do you know if your website is due for a redesign? 

 

The answer to this question is simple; you analyze the data. Analyzing the qualitative and quantitative data will determine if your website needs a redesign.

 

If the website is not serving the users’ needs, is not up to the mark, is outdated, or is technically not working well, it may need a redesign.

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