E-Commerce

An e-commerce platform is a software solution that helps businesses to sell products and services online. When choosing an e-commerce platform, it is important to consider several factors such as the platform’s usability, scalability, security, and integration with other seo tools and services.
From an SEO (Search Engine Optimization) perspective, it is also important to consider the platform’s ability to optimize content and technical elements for search engine results pages. A good ecommerce platform for SEO should have built-in SEO features, such as customizable page titles and meta descriptions, and the ability to create custom URLs for products and collections. It should also be mobile-optimized for consumers to access your ecommerce website from their smartphones.
In this context, the best ecommerce platform for SEO point of view is one that helps businesses improve their search rankings and drive traffic to their online stores. In this article, I have listed the best eCommerce platforms from SEO point of view along with their special features and drawbacks.
Features to Consider When Picking the Best eCommerce Platform from SEO Point of View
Keyword Rich URLs
When you are looking for the best eCommerce platforms to start your online business, pick the one that supports static, keyword-rich URLs.
Page Title
The page title is one of the most important SEO elements on any page. Make sure your eCommerce platform allows you to edit individual page titles for all pages on your online store. Some eCommerce platforms only allow you to edit product page titles but not category page titles.
301 Redirects
Some eCommerce platforms delete pages when the products are discontinued, out of stock or when categories are changed. Therefore, look for the best ecommerce platform that sets up 301 redirects. It redirects the visitors and links juice from the deleted pages to the new pages.
Canonicalization
Canonicalization ensures that the content ranks and indexes so users can view it using multiple URLs.
From these multiple URLs, the one with is the primary version which prevents duliplication of content and consolidates link juice to the primary URL.
Search-Friendly Navigation
The best ecommerce platform for seo supports an easy navigation structure so it’s easier for visitors and search engine results to move around your ecommerce website. Check if your eCommerce platform meets the following SEO criteria for an easy navigation structure:
You don’t need Flash and JavaScript to navigate the ecommerce site.
Duplicate links are kept to a minimum.
Primary navigation links are text instead of images.
You can eidt navigation menus at the individual link level.
Taxonomy Options
Well-organized category taxonomy improves navigation of your site which in turn improves SEO so pick an eCommerce platform that allows you to optimize pages with branded keywords.
Automated XML Sitemaps
An XML sitemap makes your online store more crawlable and ranks it higher on search engines. It also helps Google to locate, crawl and index new pages faster. Therefore, the best eCommerce platform for seo generates XML sitemap automatically.
Best eCommerce Platforms from SEO Point of View
Keep in mind that the best eCommerce platform for you depends on the specific needs and goals of your business. Make sure you do some research and compare the features and capabilities of these ecommerce platforms to find the one that’s right for you.