An e-commerce platform is a software solution that helps businesses to sell products and services online. When choosing an e-commerce platform, it is important to consider several factors such as the platform’s usability, scalability, security, and integration with other seo tools and services.
From an SEO (Search Engine Optimization) perspective, it is also important to consider the platform’s ability to optimize content and technical elements for search engine results pages. A good ecommerce platform for SEO should have built-in SEO features, such as customizable page titles and meta descriptions, and the ability to create custom URLs for products and collections. It should also be mobile-optimized for consumers to access your ecommerce website from their smartphones.
In this context, the best ecommerce platform for SEO point of view is one that helps businesses improve their search rankings and drive traffic to their online stores. In this article, I have listed the best eCommerce platforms from SEO point of view along with their special features and drawbacks.
Features to Consider When Picking the Best eCommerce Platform from SEO Point of View
Keyword Rich URLs
When you are looking for the best eCommerce platforms to start your online business, pick the one that supports static, keyword-rich URLs.
Page Title
The page title is one of the most important SEO elements on any page. Make sure your eCommerce platform allows you to edit individual page titles for all pages on your online store. Some eCommerce platforms only allow you to edit product page titles but not category page titles.
301 Redirects
Some eCommerce platforms delete pages when the products are discontinued, out of stock or when categories are changed. Therefore, look for the best ecommerce platform that sets up 301 redirects. It redirects the visitors and links juice from the deleted pages to the new pages.
Canonicalization ensures that the content ranks and indexes so users can view it using multiple URLs.
From these multiple URLs, the one with is the primary version which prevents duliplication of content and consolidates link juice to the primary URL.
Search-Friendly Navigation
The best ecommerce platform for seo supports an easy navigation structure so it’s easier for visitors and search engine results to move around your ecommerce website. Check if your eCommerce platform meets the following SEO criteria for an easy navigation structure:
You don’t need Flash and JavaScript to navigate the ecommerce site.
Duplicate links are kept to a minimum.
Primary navigation links are text instead of images.
You can eidt navigation menus at the individual link level.
Taxonomy Options
Well-organized category taxonomy improves navigation of your site which in turn improves SEO so pick an eCommerce platform that allows you to optimize pages with branded keywords.
Automated XML Sitemaps
An XML sitemap makes your online store more crawlable and ranks it higher on search engines. It also helps Google to locate, crawl and index new pages faster. Therefore, the best eCommerce platform for seo generates XML sitemap automatically.
Best eCommerce Platforms from SEO Point of View
Keep in mind that the best eCommerce platform for you depends on the specific needs and goals of your business. Make sure you do some research and compare the features and capabilities of these ecommerce platforms to find the one that’s right for you.

Website Development Process:

1. Discovery and Planning:

Conducted in-depth discussions with the Monterey Bay Solutions team to understand their business goals, target audience, and branding requirements. Identified key features and functionalities needed for the website, including service descriptions, contact forms, testimonials, and a visually appealing design.

2. Design and Development:

Created wireframes and design mockups to visualize the website's structure, layout, and overall aesthetics. Developed the website using modern web technologies, ensuring compatibility across different devices and browsers. Implemented a content management system (CMS) to enable easy content updates and maintenance for the Monterey Bay Solutions team.

3. Content Creation:

Collaborated with the client to create compelling and informative content for the website, focusing on their range of damage restoration services, certifications, and customer success stories. Ensured the content was search engine-friendly, incorporating relevant keywords and optimizing meta tags.

SEO Optimization Strategy:

1. Keyword Research:

Conducted thorough keyword research to identify relevant search terms and phrases potential customers use to find damage restoration services. Selected target keywords that had high search volumes and reasonable competition levels.

2. On-Page Optimization:

Optimized website pages, including titles, headings, URLs, and meta descriptions, to align with the target keywords and improve search engine rankings. Ensured a logical website structure, easy navigation, and fast-loading pages for an optimal user experience.

3. Content Marketing:

Developed a content marketing plan to create high-quality blog articles, guides, and resources related to damage restoration. Implemented an outreach strategy to promote the content and acquire backlinks from reputable websites, boosting Monterey Bay Solutions' domain authority.

Results and Achievements:

1. Revenue Growth:

Through the improved online presence and increased visibility in search engine results, Monterey Bay Solutions experienced a remarkable 110% growth in their revenue. The enhanced website design and user experience contributed to higher conversion rates and increased customer trust.

2. Organic Traffic Increase:

The SEO optimizations resulted in a substantial increase in organic traffic to the website, as potential customers found Monterey Bay Solutions through relevant search queries. The website's visibility in search engines significantly improved, resulting in a larger share of the market.

3. Enhanced Branding:

The professional and user-friendly website design elevated Monterey Bay Solutions' brand image

Project Objectives:

1. Develop an Engaging and User-Friendly Website:

Create a visually appealing and intuitive website that effectively communicates Monterey Bay Solutions' services, expertise, and unique value proposition to potential customers.

2. Optimize Web Pages for Search Engines:

Implement SEO strategies to improve the website's visibility in search engine results and attract organic traffic.

3. Increase Revenue:

Drive measurable improvements in Monterey Bay Solutions' revenue by leveraging the enhanced online presence and improved search engine rankings.